Usercentrics

About Usercentrics

Usercentrics is a Munich-based consent management platform (CMP) that has grown to become one of Europe's leading consent solutions. The platform is a Google-certified CMP partner and IAB TCF v2.0 certified, making it a trusted choice for organizations that rely on Google's advertising and analytics ecosystem. Usercentrics offers consent management for websites, mobile apps, and connected TV, with a focus on balancing privacy compliance with marketing performance. The platform's consent banner is highly customizable and supports geo-targeted consent experiences that adapt to local regulations. Usercentrics acquired Cookiebot in 2022, expanding its reach to the SMB market with a self-service cookie scanning and consent tool alongside its enterprise CMP offering. This gives the combined company coverage across the full market — from small websites (via Cookiebot) to large enterprises (via Usercentrics CMP). Key features include automatic cookie scanning, Google consent mode v2 integration, consent analytics with opt-in rate optimization, and a preference center. The platform supports 60+ languages. However, like Didomi, Usercentrics is primarily focused on consent — it doesn't offer comprehensive privacy management features like data mapping, DSARs, or risk assessments. The Cookiebot acquisition means there are two separate products that don't fully converge yet. Pricing can be expensive for high-traffic enterprise sites. Best for organizations (any size) that need robust consent management, especially those in the Google advertising ecosystem.