Easy Healthcare (Premom App)

What happened

The FTC fined Easy Healthcare Corporation, maker of the Premom fertility tracking app, $100,000 for sharing users' sensitive reproductive health data with third parties including AppsFlyer, Google, and two Chinese firms without users' consent or knowledge. Despite promises in its privacy policy that health data would not be shared, Premom transmitted precise geolocation data, device identifiers, and health information about users' fertility and pregnancy status to advertising and analytics companies. The FTC noted this was particularly concerning given the sensitive nature of reproductive health data and the small company's promises of privacy. Easy Healthcare was also required to obtain consent before sharing health data and to notify consumers about the unauthorized disclosures.

Articles violated

Lessons learned

Fertility and reproductive health apps handle some of the most sensitive personal data imaginable. Even small app developers are subject to FTC enforcement for health data misuse. Companies must audit all third-party SDKs in their apps to understand what data is being transmitted. Privacy policy promises must accurately reflect actual data practices. Sharing health data with analytics and advertising companies without consent violates both FTC rules and user trust. Small companies face the same enforcement standards as large enterprises.